beeLine is a proposed app platform that provides a social shopping experience with simple, performance-driven navigation tools. The platform seeks to be the Pinterest and Amazon for the online clothing market – combining a social atmosphere with a simple and rapid purchasing environment. Users are encouraged to provide useful content through the eBates monetization model; in other words, the company shares click-through revenue with posters of key content. Involvement with other users, purchases made through the platform, and signal-to-noise are all considered in setting the percentage of compensation to users, incentivizing quality posts over quantity posts.
An equal split of online shoppers and brick-and-mortar shoppers were surveyed. Shopping time ranges from between 5 minutes and a week, with all respondents thinking they were average. Observations suggest 10-30 minutes of this time is active shopping, and the rest is deliberation time. Between 3 and 5 stores is considered the maximum number to visit during a shopping experience. More clicks are considered okay for shopping (with one user responding as high as 10), but users want 2-3 click purchasing. Respondents generally do not ask for opinions on public social networks.
None of the respondents shop for clothing on existing mobile phone platforms. The process of tracking down a product is convoluted, requires the ability to obtain and cross-reference data from several sources, and is conducted on sites that do not present the information in a simple-to-use format. All shopping experiences used at least three tabs of information in order to complete a purchase.
The result of this fieldwork is summarized in the graphic and target persona below.
How many tabs do you open when you shop online? Do you find them frustrating, excessive, and complicated? Does your need to shop online with tabs prevent you from using your phone? You aren’t alone. We have become researchers rather than shoppers, and this fundamentally changes the way we work. Research suggests that we spend 10-30 minutes researching through countless websites, with at least 3-5 tabs open at the same time, even if we know what we want.
What if your research could be all in one place? Introducing beeLine – the mobile app that makes shopping on your phone easier than shopping with your web browser. Go from research to purchase in one unified, streamlined process – a unified browser, a unified product catalog, and a global cart with two click purchasing. We track your accounts and fill out all of your information for you. We offer a substantial tab system to allow you to save all of your product research in the system, whether products from our catalog or URLs.
Filters: some people love them, some people hate them. We offer two options – a human readable interface and a substantial number of filters. And yet, if there is one thing social media has taught us, it is that humans can provide the best recommendations and feedback. Want to contribute to our database? Anyone can post a great find, and as an added bonus, we will share the click-through revenue with our users who break the best products.
beeLine – cut through the hassle straight to your favorite products.
Demo the app here.